Creativity and humility go hand-in-hand. I’m curious about a problem, imagining the possibilities before jumping to conclusions. I find springboards to collaboration with others, from which some of my proudest achievements have come. I’ve learned to laugh at myself when I mess up, which I do, now and then.

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Experience

2018 - Present

Senior Art Director LEGO

I lead designers in creating bespoke, digital-marketing experiences crafted to display the intricate features of products to shoppers, holistically across channels. I support LEGO’s branded, retail presence with the design of engaging content at key, commercial checkpoints. I collaborate with user-experience designers, developers and copywriters to create considerate shopper journeys. I’ve proposed and supported testing to improve the shopper journey, helping shoppers accomplish their goals online efficiently and increasing conversion. I’ve facilitated increased content production that maintains consistent quality, by creating pattern libraries, templates and style guides. I enable my department’s growth and development by presenting technical information and best practices in share-outs, as well as in one-to-one mentoring with colleagues.

Highlights:

  • Created libraries and templates to expedite content production, returning time to designers for creative exploration.
  • Collaborated with product teams, advocating for compatibility, documentation and shopper experience.
  • Set benchmarks for motion content design in the online retail experience.
  • Organized multi-day photoshoots to develop asset collections for product-specific, content creation.
  • Participated in volunteer opportunities for community outreach as an ambassador of the brand.
  • Supported the individual development and success of designers within my department.

2016 - 2018

UX/UI Director Adams & Knight

I Integrated a system of best practices to improve the digital design process within the agency’s creative department, benchmarking its efficiency, creativity and transparency. I introduced prototyping to the agency’s digital deliverables to facilitate collaboration and consensus between creators and clients. I promoted partnership between design and development teams for the production of marketing applications that surpassed business objectives.

Clients:

Webster Bank, MIB, HSA Bank, National Life Group, Connecticut Office of Tourism

Highlights:

Enhanced the agency’s creative process by introducing wireframes, prototypes and design systems to enable communication and collaboration between account teams and clients, as well as creatives and developers.


2010 - 2016

Senior Art Director Epsilon

I initiated and collaborated on multi-channel marketing programs that connected brands and consumers. I guided designers and copywriters in realizing these programs in imaginative and surprising ways. I led brainstorming sessions to provoke creative solutions for achieving the client’s business objectives. I liaised with and presented to clients, promoting partnership and facilitating creative approvals.

Clients:

Breyers Ice Cream, Edge Shaving Gel, Fruttare, Hellmann’s, Lindt Chocolate, Magnum Ice Cream

Highlights:

Launched Fruttare fruit bars, a Brazilian brand, in the US with website, social media and experiential activations. Helped pitch and win Lindt Chocolate’s business for the agency.


2007 - 2010

Creative Lead The Concept Studio

I worked closely with account leads to build creative marketing experiences, engaging consumers across online and experiential channels. I enhanced the client’s brand presence with a consistent design vocabulary and cutting edge interactivity.

Clients:

AT&T, Nascar, Sprint, Yellowpages

Highlights:

Designed AT&T Prizebuddy with conversational UI, that allowed users to answer trivia questions and participate in promotions through their instant messenger application.


1999 - 2007

Art Director Digitas

I designed engaging digital marketing assets for major international brands, as the lead designer on client teams. I built clients' brand equity with thoughtful solutions to business problems and interactive executions.

Clients:

Delta Airlines, Dice, Harris Direct, IBM, Intel, Kraft Foods

Awards:

Finalist at the 48th annual Cannes Lions International Advertising Festival. Winner of the 2002 Eyeblaster Awards.

Endorsements

“…comes up with unexpected, but dead-on approaches.”


“...embraces a growth mindset, demonstrating a high level of self awareness and a refreshing openness to feedback from any and all perspectives.”


“…a true idea man, with the chops and smarts to execute solid strategic and creative solutions.”


“...sets the bar for innovation and quality in the department. He applies his technical expertise to enable the broader team.”


Expertise

Design thinking - sticky solutions for tricky problems, with humans in mind.

Motion graphics - if a picture is worth a thousand words, what’s a moving picture worth?

Illustration - not just for children’s books, anymore. Photoshoots aren’t always practical. Sketches convey ideas, faster.

User experience - I’m a user, so I know how users think.

Automation - I’m always looking for efficiencies in production. It gives me more time to be creative.

Data visualization - I’m good at distilling facts from figures and inventing colorful ways of telegraphing them.