Ben Fascitelli
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LEGO Holiday OLV

A red LEGO farm truck with a Christmas wreath hanging on the grill. LEGO bricks float through the air around it.

To bolster the sales of some flagging products and meet their forecast for the year, LEGO commissioned a thirty-second online video spot. I worked with a copywriter on the voice-over, a 3D vendor for the animated product footage and a sound designer to mix the music and sound effects. I worked on everything from the storyboard to the final animation and barely looked away from my computer for three weeks

 

I was able to quickly sketch out storyboards for our concept, which served as a brief for the 3D vendor and helped us align with stakeholders before we were too far into production.