12 DAYS OF DESSERT

BREYERS VANILLA

I jump at any chance I get to use my illustration skills on a project. For Breyers Vanilla I had the opportunity to combine my passion for illustration and animation. This activation was to promote engagement with the brand with social sharing. Participants could watch and listen to the “12 Days of Dessert” video and then record their own version to post on social channels.

The animation was done in a classic sing-a-long style, complete with the bouncing ice cream scoop and film grain to give it an authentic 1930s feel. People who posted their own versions to social channels were entered into a sweepstakes.

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