This holiday social media promotion for Breyers vanilla ice cream encouraged users to record themselves singing their own version of The Twelve Days of Dessert (sung to the tune of The Twelve Days of Christmas) and post it, hash-tagging Breyers vanilla.
I illustrated and animated the video for this promotion. Then, I headed into the studio with my coworkers to record an example of how The Twelve Days of Dessert should be sung, as the benchmark of quality Breyers was expecting from their fans.
