One of my first projects at the LEGO group was the promotion of the mosaic maker application on branded channels. I helped direct the photoshoot for the product with my manager. To prepare for the shoot, I had to build one of the mosaics, which wasn’t easy on my thumbs…I can still see the faint outline of the LEGO logo on them. We worked with the studio to capture photography of models interacting with the application and the product. When we had the assets in hand we set to work telling the story of this exciting, customizable product online.
Ben Fascitelli
Ben Fascitelli